A media metric is not a business result.
owiew was born from a question every media buyer has heard in a meeting and that almost no ad platform answers: how much money did this campaign bring in?
There's no shortage of metrics. What's missing is linking them to the money.
Ad platforms are excellent at what they set out to do: deliver impressions, clicks and conversions. The problem starts afterwards. The lead becomes a conversation, the conversation becomes a proposal, the proposal becomes a contract, and none of that goes back to the campaign that started it all.
In the middle of that void, the media buyer builds a spreadsheet, the agency builds a deck and the advertiser decides budget on gut feel. owiew exists to close that circuit: to bring the commercial result back to the ad that generated it.
How we decide what goes into the product.
A number that decides nothing doesn't get in
Every indicator has to change something: where to put budget, which campaign to pause, which creative to scale. Decorative metrics stay out.
The data is yours
You authorize the connection, revoke it whenever you want and export the history at any time. Nobody should be held hostage by a vendor's dashboard.
No promises the product doesn't keep
What's in development shows up as in development. A public roadmap, with no invented date to close a sale.
The tool adapts to your process
You shouldn't have to change CRM to use a dashboard. Where there's no ready-made integration, there's a webhook.
Three routines, the same problem.
Manages several accounts and needs to prove, with a number, that the investment became sales, without spending the day building spreadsheets.
Needs to see the whole portfolio at once and know which client needs attention before they complain themselves.
Wants to track internally the return on what they invest in media, without depending on a monthly report to understand their own business.
Close to the people who use it.
The product is built in direct conversation with managers and agencies who run media every day. Every new function comes from a real routine rather than from a competitor's feature list.
I want to contribute to the product- Onboarding guided by people who understand media
- Public roadmap, updated as things go live
- An open channel for integration requests
- Support in Portuguese and English, during Brazilian business hours