Connect, centralize, attribute and decide. Each step exists to close a gap where information normally gets lost.
Four steps to turn campaign data into a budget decision.
Meta Ads and Google Ads through official integrations. No CSV exports, no pasting data into a spreadsheet.
Campaigns, ads, leads and sales data brought together in a single environment.
Every opportunity and every sale linked to the ad that generated that customer.
Where to put more budget and which campaigns need fixing today.
You sign in with your Meta and Google accounts and authorize access through each platform's official login. owiew doesn't ask for passwords, doesn't change campaigns and doesn't spend budget: the connection is read-only.
No write permission is requested on any of the connections.
Meta and Google name and count things differently. owiew normalizes campaign, ad set, ad and conversion to the same standard. That way, adding the two channels together makes sense instead of averaging different things.
The source sticks to the lead from first contact and travels with it through the funnel. When the sale is recorded, the value goes back to the campaign, ad set and creative that brought that customer, even weeks later.
Creative "Testimonial video", Brand awareness campaign. 19 days between click and sale.
With revenue attributed per campaign, the decision stops being about which ad has the cheapest lead. You see which campaign pays for itself, which needs fixing and which is burning budget without closing anything.
Nobody loses the information all at once. It leaks at specific joints, and each step above exists to close one of them.
The person clicks the ad, browses, leaves, comes back via Google and only then fills the form in. The form records the last visit, and the ad that started it all is long gone.
The lead enters the CRM as a name, a phone number and an email. The campaign, the ad set and the creative are left behind, and the sales team works without knowing where the lead came from.
The sale is closed on WhatsApp, recorded by hand and sits somewhere media never looks. At month end, the report goes back to talking about cost per lead because that's what's left.
No implementation project and no waiting on the client's tech team.
Meta and Google authorization is done through each platform's official login, on first access.
Campaigns and prior periods appear in the dashboard so you already have a basis for comparison.
With CRM or checkout connected, sales start flowing back to their source and real ROAS begins to settle.
Month-end close stops being manual assembly and becomes a date range.
No. The connection is read-only: owiew queries platform data to build the reading. It doesn't create, pause or edit campaigns, and it doesn't move budget.
To read media, no: connecting Meta and Google is enough. To attribute sales accurately, the source has to arrive with the lead in the CRM or checkout. That is usually a form setting, with no development project involved.
The source is stored on the lead rather than in a time window. When the sale is recorded, it's credited to the ad that brought that customer, even if that happens long after the click, which is where the platforms' window tends to lose the trail.
They appear in the dashboard as "no source", kept separate. We'd rather show the gap than spread it across channels: an invented number contaminates the whole reading.
It does. The two connections are independent: connecting only Meta or only Google already delivers the full path for that channel.
Still unsure? Talk to the team.
Connecting the accounts takes a few minutes and the whole portfolio comes in at once.