Meta Ads and Google Ads on the same metric standard, linked to the sales funnel. Spend, revenue, CAC and ROAS on the same screen, with no spreadsheet in between.
In the dashboard, you already know which screen each number is on.
Three moments, three screens. The idea is to have the right information open at the moment the decision happens.
You don't open account by account looking for the problem. You open the list and it's already sorted, with the value next to it instead of a generic warning.
You set the thresholds. CAC rising, a campaign with no sales for days, leads arriving with no source: the warning appears while there's still time to fix it.
The report is the dashboard's own reading over a date range. The client sees exactly what you see, and nothing is rebuilt into slides the night before the meeting.
The number is the same for everyone, and each person reads it at a different depth.
Opens on creative and campaign. Needs to know what to cut today and what can take more budget tomorrow.
Opens on the portfolio. Needs to see which account is at risk of cancelling before the renewal meeting.
Receives the month-end close. Needs an answer in money to the question they actually ask: was it worth it?
We'd rather make the limit clear before you sign than explain it afterwards. owiew is a reading layer and works alongside the tools you already use.
From the first click to the paying customer, on the same screen.