Campaign management
Campaigns, ad sets, ad groups and creatives from both platforms, normalized to the same metric vocabulary. Filter by channel, period and account.
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The product from the insideEvery function exists to answer a business question.
owiew shows the path between what you invested in media and the money that reached the bank.
2 platformsMeta Ads and Google Ads on the same metric standard
9 integrationsMedia, front desk, sales and checkout
5 stagesClick, lead, opportunity, sale and revenue
1 viewYour whole client portfolio in a single environment
Modules
Four fronts, one operation.
Creative analysis
Ads ranked by revenue generated instead of CTR. Find out which piece brings the customer who closes and which only brings volume.
Creative A, 186 leadsR$ 18.000
Creative B, 104 leadsR$ 57.000
Executive dashboard
The six numbers that define the conversation with your client, compared against the previous period.
SpendR$ 38.4k
RevenueR$ 241.8k
Leads1.284
Sales87
CACR$ 441
ROAS6,29x
Lead tracking
Every lead carries its source: channel, campaign, ad set and ad. The information isn't lost on the way to the CRM.
Sales funnel
From the lead's arrival to the signed contract, with the pass-through rate between each stage.
1,284 leads
327 contacted
84 opportunities
31 sales
Sales attribution
The sale recorded on the sales side comes back and links to the ad that originated it. That link turns a media metric into a business number and makes it possible to calculate real CAC and ROAS per campaign.
Multi-client
One line per client, with revenue and ROAS for the period. Go into the account that needs attention without opening five platforms.
- AClient A7,2x
- CClient C9,1x
- DClient D3,2x
Reports
One report per client, with the period and indicators you choose, ready for the meeting with no manual assembly.
Permissions per account
Each client sees only their own environment. Each team member sees only the accounts they manage.
Alerts
Set the threshold and get notified when an indicator leaves the range, before month end.
- Campaign D's ROAS below 3x for 5 days.
- Client B's CAC rose 22% this week.
- Client C hit the month's revenue target.
History and comparison
Compare periods side by side and follow each account's evolution over time, without depending on the platforms' retention window.
Export and webhooks
Take the data to your spreadsheet, your BI or your system. What goes into owiew also comes out.
Specification
The complete list, no adjectives.
Everything that exists in the platform today, grouped by front. What doesn't exist yet is on the roadmap below, not in this table.
| Feature | What it delivers | Where it appears |
|---|---|---|
| Media | ||
| Meta Ads connection | Official API, read only | Campaigns |
| Google Ads connection | Official API, read only | Campaigns |
| Metric normalization | Same vocabulary for both channels | All screens |
| Full hierarchy | Campaign, ad set, group and creative | Campaigns |
| Creative ranking | Ordered by revenue generated | Creative |
| Sales | ||
| Source on the lead | Channel, campaign, ad set and ad | Leads |
| Funnel by stage | Pass-through rate between stages | Funnel |
| Revenue attribution | Sale credited to the lead's source | Executive view |
| Leads with no source | Isolated and counted separately | Leads |
| Real CAC and ROAS | On confirmed revenue, not estimated | Executive view |
| Portfolio | ||
| Multi-account | Several clients in a single login | Clients |
| Period comparison | Automatic against the previous range | All screens |
| Report per client | Date range, ready to send | Reports |
| Permission per account | Separate environment per client | Clients |
| Operations | ||
| Alerts by indicator | Thresholds you define | Alerts |
| Trigger history | What alerted, when and on which account | Alerts |
| Export | The period's data in a file | Reports |
Features in development don't appear in this table. They're on the roadmap just below.
Roadmap
What already runs and what is being built.
We publish what is live and what is in development, without promising a date that doesn't exist yet.
NO AR
Meta Ads, Google Ads and executive dashboard
Official connection to both platforms, compared KPIs, campaign ranking and reports per client.
NO AR
Lead and sales attribution
Source stuck to the lead, link to the sales side and real CAC and ROAS per campaign.
IN DEVELOPMENT
Configurable alerts
Rules per indicator and per account, with notice in the dashboard and by email.
NEXT
Scheduled reports and client portal
Automatic delivery at period end and read-only access for the end client.
Next step
Connect your accounts and see the full path.
From the first click to the paying customer, on the same screen.